Peak Sports, one of China's leading sportswear companies, has agreed to a multi-year endorsement deal with Dwight Howard of the Houston Rockets.
PEAK Sports recently announced series of funding worth 680 million Hong Kong Dollars ($87.72 million).
But for the three million basketball fans in China, there is never such an off-season in summer.
Jinjiang, a well-known "footwear capital" in East China's Fujian province, is promoting its shoe-manufacturing to a new level.
Chinese sportswear company 361 has become an official supporter of the Rio 2016 Olympic Games, and will provide more than 100,000 uniforms for the event.
Long deemed as a hub of manufacturing, Jinjiang city in Fujian province is quietly taking the mantle of self-invention.